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Sixth Sense: AI Device Aims to Make Homes Smarter
That’s where Chris Micali, co-founder and VP of product for Sense comes into the picture. He discussed how the firm’s product operates and its value proposition with Open Mobile Media’s Robert Gray....
View ArticleDating Apps Take a Swipe at In-Person Meetups
The walls have been painted bright yellow and are covered in hexagonal shaped mirrors. A group of about forty women and ten men are seated on eggshell white futons and are sipping on ‘Bee-Mosas.’...
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Mobile Digest: Google and Walmart partner to take down Amazon
In the news Google partnered with Walmart in a high-stakes bid to woo shoppers away from Amazon. All Walmart products will now be available through Google Express, Google's Amazon Prime knock-off that...
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Cedars-Sinai Accelerator Gives mHealth Startups a Boost
It’s a unique program designed to help startups develop products and systems that make healthcare more efficient and economical.Cedars-Sinai teamed up with Techstars to create and help facilitate the...
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Attribution Insights: Using data to empower your marketing and gain buy-in...
How is it possible to have the level of insight required to know at which point a browser becomes a buyer, or at which point a buyer made the mysterious transition to becoming a loyal customer? Was it...
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Mobile Digest: Facebook and Equifax flubs show what an illusion cyber...
In the news Facebook testified before the U.S. Congress that Russian troll farms had purchased roughly $100,000 in political ads in the buildup to the 2016 U.S. presidential election. Russian hackers...
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Park Place: Mobile Payments Ease Pain for New Yorkers
In the seventh season of the TV show “Friends,” character Ross Geller buys himself a shiny red sports car after he turns thirty. Wanting to show off this gift he got himself, he offers his buddies a...
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Mobile Digest: The new iPhone is in (also, Uber just got kicked out of London)
In the news After months of anticipation, the new iPhone 8 and 8 Plus finally went on sale last week. Around-the-block queues are commonplace for new iPhone releases, and customers who manage to get...
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PK4 Media: Omnichannel Platform Digitally Tracks Consumers at Home & at the Mall
PK4’s founder and CEO, Tom Alexander, discussed the company’s progress, process, and prospects with Open Mobile Media’s Robert Gray. OMM: How does your agency differentiate itself from rivals?...
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Marketing Attribution Part 3: Algorithms, Airbnb, & Acquiring Customers
Understanding what’s working and what isn’t, especially when dealing with thousands—if not millions—of customers, requires the implementation of the right data stack, fully integrated, and monitored...
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Mobile Digest: Buckle up, the era of foldable smartphones is upon us
In the news Samsung confirmed that it plans to bring a foldable smartphone dubbed the Galaxy X to market next year. The phone will have dual screens that hinge in the middle, allowing them to fold out...
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Chobani CMO: How Great Content & Storytelling Boosts Brands
Peter McGuinness, chief marketing and brand officer for yogurt maker Chobani discussed the importance of storytelling and content amid the changing landscape of brand-building in the digital age with...
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Customer Service in an Omnichannel World
In September, Equifax pretty much owned #customerservice #fail. The data breach itself was horrendous—but that's happened to plenty of other major brands. The company's response was what really hurt...
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Mobile Digest: Commercial jet slams into drone, a first for North America
In the news A prop plane with six passengers onboard smashed into a drone near the Jean Lesage airport in Quebec City, marking the first time a commercial jet has collided with a drone in North...
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A Tough Mudder Exec on Storytelling, Personalization & Expanding the Brand
Hiquet’s role goes beyond marketing the company’s famous slogs through the mud that take competitors over, under and around obstacles. The executive oversees customer acquisition, revenue growth, and...
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Specialized App Uses Mobile Tech to Customize Cyclists’ Rides
Specialized Bicycle Components is using proprietary software and iPads to customize saddle fits for its high-end cycling clientele.Specialized’s Scott Stroot, manager for integrated technologies,...
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Mobile Digest: With iPhone X, Apple launches “smartphone of the future”
In the news iPhone diehards the world round flocked to their local Apple stores for iPhone X launch day. In Manhattan there were so many people that the line stretched a city block and on across...
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Scoring Revenue and Growth in the Saturated F2P Games Market
Last year mobile games revenue reached $40 billion, surpassing PC and console games. We’ve come a long way from playing Snake on a clunky cell phone. Huge international hits such as Pokémon Go, Monster...
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Modern Marketing Messaging: Content Rules No Matter the Platform
Content marketing and storytelling are clearly important for marketers, but it's clear that one size all does not fit all. There have been some dramatic changes in the media and consumer landscape over...
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Webinar: TGI Friday’s, Marriott and Esurance on delivering personalized...
Channels: Mobile ProductEvent Date: Thu, 2018-06-28Event URL: https://attendee.gotowebinar.com/register/9083761939135006978Number of attendees: 1500Event Organiser: Paul BergaminiEvent Organiser...
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The US top digital conference brings together digital product, UX and...
Incite Groups Open Mobile Summit (27th-28th November, San Francisco) - The USA's most senior gathering of digital product, UX design and engagement executives from global brands - returns for 2018 with...
View ArticleWebinar: Providing customers with exceptional connected experiences
Channels: Mobile ProductEvent Date: Wed, 2018-09-05Event URL: https://attendee.gotowebinar.com/register/5722307504127583491Number of attendees: 1500Event Organiser: Paul BergaminiEvent Organiser...
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Open Mobile Summit 2019
Channels: Mobile ProductEvent Date: Thu, 2019-11-07 to Fri, 2019-11-08Event URL: https://events.incite-group.com/oms/Event Location: San Francisco, USANumber of attendees: 500Event Organiser: Hayley...
View ArticleWebinar: Deliver Unique Mobile Customer Experiences through Personalization,...
Channels: Mobile ProductEvent Date: Wed, 2019-06-19Event URL: https://attendee.gotowebinar.com/register/8672178460540277772Number of attendees: 1000Event Organiser: Hayley DunnEvent Organiser E-mail:...
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Marketing for Growth: KPIs, Metrics, Retention Tactics and Personalized...
Channels: Mobile ProductEvent Date: Fri, 2019-06-21Event URL: https://eloqua.incite-group.com/LP=24560Number of attendees: 500Event Organiser: Hayley Dunn Event Organiser E-mail:...
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Webinar Recordings: Marketing for Growth: KPIs, Metrics, Retention Tactics...
Growth marketers play a crucial role in developing data-driven, multi-channel marketing strategies to acquire, retain, monetize and engage customers. As your role becomes even more business critical to...
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Webinar Recordings: Deliver Unique Mobile Customer Experiences through...
Mobile strategy has traditionally focused on acquisition, however, with saturation rates increasing retention is now business critical. Personalized, timely and user-friendly mobile experiences are...
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Webinar Recordings: Create Personalized Digital Product Experiences through a...
WeWork, Fifth Third Bank and Good Eggs share how to “Create personalized digital product experiences through a deeper customer understanding” during this 45-minute live webinar. Access the recordings...
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Traitify: Personality-Driven Product Generates Leads
Jason Finkelstein, chief revenue officer, Traitify, recently discussed the personality data, the science behind it, and the early returns with Incite Group’s Robert Gray… Incite: How does Traitify work...
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Meeting Consumer Demands for Frictionless Mobile Support Experiences
Webinar Recording: Meeting Consumer Demands for Frictionless Mobile Support ExperiencesIn the age of digitalization, loyalty is fleeting - Consumer demands are constantly evolving, and 2020 has seen a...
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